The name of the show or the show? And this applies…
Well, they are both important but that’s beside the point.
The bigger question is — are you allocating the right amount of time to the most important things? Especially if you are in leadership.
Of course, the name of the show is not more important than the show, yet every now and then we see leaders, creatives and people in positions spend more time on the name, the logo, the colors, the typeface, the patterns, and the rest without getting the dynamics of the show (or the business) right.
It’s easy to hide this under the guise of branding and first appearance (or whatever) but the question is, would the people you really seek to serve come back for more?
And it’s unlikely that the reason they are back is the logo.
The last nine years have been the warmest on record
The last nine years have been the warmest on record for our planet and 2022 ranked the 5th warmest according to NASA.
The impact of a higher average temperature is more than just a heat wave, though 28 countries experienced their hottest year on record. As the average temperature rises, it causes more frequent severe weather events with worsening impacts. Think hurricanes, floods, droughts, forest fires and other “natural” disasters.
Take five minutes and watch NASA’s recap of 2022.
You may have been, or know someone who was directly affected by one of these events.
We need to work together to influence our community and governments as well as companies we work for and with to make needed changes.
And maybe the headline for 2023 will read differently.
This is a TDD post