I don’t care

Intelligently deploying time and attention

“I don’t care” …and that’s okay, because if you care, then a bit of you goes. You deploy attention.

There’s a natural recognizable disposition to something you care about, you don’t have to learn that, but choosing what to care about is a skill; a skill worth learning because you deploy two resources that are limited in supply — time and attention.

Robert J. Shiller said, “The ability to focus attention on important things is a defining characteristic of intelligence.”

To effectively manage your time and attention, you need to choose your future. It means, deciding where you want to be, giving a period of time. Say, “I want to be a bestselling author in 3 years”.

Then, you choose the kind of life you want, this means, on the strength of where you’re headed, you decide what qualifies for the investment of your time and attention.

Time is in short supply. To achieve your greatness, you need to pay attention and invest quality time, not to the things that matter but to the things that matter the most.

Interestingly, the things that matter are as many as the things that don’t, it means you can get busy with the things that matter and still not be effective. Being effective is learning to pay attention to the things that matter the most. One thing that matters the most over five things that matter. That takes a level of intelligence and practice. It’s a skill

…and yes, I don’t care, I’m out of attention.