Logos, Icons and Avatars (Part 2)

What To Look Out For In A Great Logo And How To Make One

What makes a great logo?

Simple.

I like to start with ‘simple’ and ‘simple’ doesn’t mean ‘not sophisticated’, it is actually more complex and requires a deeper thought process and for designers (and generally creatives), the test of your prowess is how well you can do all the hard work and come up with the simple stuff because behind every functional simple output is a ton of work. A simple logo is easier for your audience to recognize and can be applied in many different ways and still look great. Complex (unnecessarily) logos can be limited in application. They may look great on-screen and ugly on shirts or…

TheFutur

Meaningful, Relevant and memorable

A great logo should have a meaning and leave an impression, it should capture the viewers’ attention, send a message that is relevant in the business space it operates, and stay in memory

Distinct

A great logo should stand out. When your logo can be mistaken for another, it’s bad news. Pay attention to the style, the colors, the type

Scalable and Versatile

A great logo should look excellent on every material (digital and print). Signage, t-shirt, stationaries, social media, web, etc. It should also look good when scaled down or up as well. Great logos are not limited in application.

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I see the world differently and attempt to interpret it in ways that inspire genius

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Olabanji Stephen

I see the world differently and attempt to interpret it in ways that inspire genius