Maybe… just say it

Five true statements we don’t hear very often

Photo by Dương Nhân

Saying ‘no’ works. In most cases, it’s cheaper.
Not because we don’t care but because we do

Here are 5 things we don't hear very often, by Seth Godin

“I don’t care enough to do what you’re asking.”

“I don’t trust you enough to hear you out.”

“I don’t believe it’s worth what it will cost in time, money or risk.”

“I’m afraid of the changes it will cause.”

“I don’t believe that I’m the kind of person who can do this.”

Instead, people talk about features, quality, or budgets. Which might be genuine inquiry, but is often simply a way of stalling until time runs out.

When someone cares enough to tell us their truth, perhaps the best response is, “thank you.”