…and building trust
Money-back guarantee is not an assurance that the customer will be satisfied. It works more as a sales tactic
Don’t mistake the traction coming because of it as trust, because trust is built by keeping the promise you made and keeping it consistently.
Trust is built by caring about the customer enough to be present when there’s a problem.
Every effort (sale, call, interaction, messaging, design) is a chance at adding a layer.
And if you don’t build real trust, a money-back guarantee won’t be helpful for very long.
Trust is not always given when you ask for it, it waits to see if you really care, and it’s built in layers.