The way to go, right now.

There’s mostly more than one way, from the obvious to the obscure.

There's what’s trending and socially acceptable
Now, perhaps more than ever, culture is perforated by ideas that don't help. Some intentionally engineered to create controversy and division and take advantage of the easily swayed.

It’s not new and it’s not difficult to tell.
Pick a trend or a hot conversation right now and simply ask, “What is this for, and how does it help?”

If you are thinking of something unpopular.
If you have an idea that works.
If you care about the people you serve and the work you do for them.
If you’re motivated by change and positive impact.
If you want to do things differently.
If you think in systems and you optimize for the greater good.
If you think long-term.
If you’re seemingly obscure.
You are not on the wrong path.

It’s you that society needs.
The pushback might be inevitable but we are counting on you to not back down.
We are counting on you to find others like you and lead.

It’s possible.