The work that we do

The intricacy of the audiences we don't even know

Is it for them? 20–35 years old, living in New York, LA and California, making at least $50k a year… And we usually would have this sorted out, thought through with personas developed to the tiniest detail, sometimes.
They are the ones we typically call the audience.

Or is it for us? Wanting fulfillment, money, relevance, growth, a chance to lead, the satisfaction that comes from saying “momma I made it!” or from knowing that we are doing something to solve a problem. We are the non-typical audience and that is totally okay.

When building though, it’s important to understand and make a distinction between what we do for them and what we do for us because a lot of decisions we claim to make in their interest are really for us.

They may not need a $90k launch event or the 20 additional features that simply confuse them and only prove that our software is more sophisticated than the other.

And by all means… it’s okay to do things for us but a clear understanding helps us not to tamper with the essence of our work and what we create for them.

It can be less intricate and perhaps cheaper when we simply ask. Who’s this for?