Turn up the volume
You deserve to be seen

If you’re creating something meaningful, it deserves to scale, it deserves to reach everyone, but it doesn't mean that it will, at first and it’s fine to do the work to make it scale, as long as it doesn't lose meaning.
Otherwise, when you find the smallest viable audience that understands and appreciates your meaning, and you do the work like it’s already reaching the mass, they usually help.
And it’s not forced, and it's not spam, and the idea spreads, and the change happens