When do you have a brand?
10 points
When you have rented space in the minds of the people you seek to serve.
When they consider you the right option (not just better) because of the ideas you have effectively communicated.
When your integrity is not in doubt (because you match your words with actions).
When your tribe is thriving.
When they are willing to follow (because they see you as a leader).
When your team is committed to the cause. “A strong brand binds us internally and differentiates us externally.” — Brian Resnick
When they can tell that it’s you every time you speak (because your design, messaging, and communication are coherent).
When they treasure the experience you provide. And you deliver on the promise!
When you influence behavior consistently.
When you command a premium.
