Which is more important?
The name of the show or the show? And this applies…
Well, they are both important but that’s beside the point.
The bigger question is — are you allocating the right amount of time to the most important things? Especially if you are in leadership.
Of course, the name of the show is not more important than the show, yet every now and then we see leaders, creatives and people in positions spend more time on the name, the logo, the colors, the typeface, the patterns, and the rest without getting the dynamics of the show (or the business) right.
It’s easy to hide this under the guise of branding and first appearance (or whatever) but the question is, would the people you really seek to serve come back for more?
And it’s unlikely that the reason they are back is the logo.